Born From Beer.

Built for Style.

At The Crafted Pour, we believe beer is more than just a drink — it’s a culture, a craft, and a shared experience. Our journey began with a simple frustration: why did enjoying high-quality beer outside of a taproom so often mean compromising on taste, freshness, or style?

We were tired of bulky plastic dispensers, poor sealing growlers, excessive can / glass bottle wastage and the lack of elegant solutions for beer lovers and brewers alike. We knew there had to be a better way — one that respected the integrity of the brew, while also elevating how it’s served.

That’s when the idea was tapped.

A portable tap system that would deliver fresh, carbonated beer anywhere — from a beach day in Langebaan to the taprooms of Cape Town, and all the way into the heart of the Drakensberg. And it had to do more than just work — it had to look good doing it.

Meet the team

Paul Jordi
Managing Director & Operations

Paul

The driving force behind the daily grind, Paul ensures everything flows — from logistics to strategy. With a sharp operational mind and a deep passion for detail, he’s the one turning vision into execution.

Brendan McClean
Concept Founder & Sales

Brendan

The idea guy. Brendan first imagined a world where taproom-quality beer could be enjoyed anywhere — then helped make it happen. He leads sales with energy and charisma, building relationships with craft brewers, taprooms, and enthusiasts. His mission? Put a stylish tap system in the hands of every beer lover in SA.

Justen Satchel
Investor & Resident Beer Lover

Justen

With a solid eye for opportunity (and a deep love for a cold one), Justen is the financial engine behind the brand. He’s the reason this idea moved from conversation to reality. More than just a backer, he’s an advocate for elevating the beer experience through smart design and great taste.